Initiated his career by establishing a diamond boutique by the name of The Diamond Jewelry. Asim Jofa started his career more than a decade back as a jewelry designer. After completing his fashion degree from Central Saints Martins, Asim Jofa launched his very own fashion label, which started as an exclusive wedding wear brand. Having won awards like the IAFA award for the Best Designer Brand in 2012, along with the Collection of the Year award by Pakistan Fashion Awards, Asim Jofa is known for his remarkable collections. Presently, Asim Jofa deals with eastern and western clothing for women, along with men’s clothing as well.
The eastern wear includes casual wear, party wear, formal wear, bridals, and much more. Having luxurious outfits, as well as reasonably priced collections, Asim Jofa surely knows how to keep everyone happy. With collections available across numerous stockiest nationwide, Asim Jofa majorly operates online through its online shopping website. Asim Jofa is known for launching irresistible lawn collections 2022 every year. Which are a big hit and usually get sold out very quickly. This year, the brand has launched the Asim Jofa Summer Lawn Collection 2022, which is a fabulous unstitched lawn dresses that consists of kurtis, two-piece ensembles, and three-piece lawn suits in Pakistan.
With over lot of different lawn dress designs to choose from, the collection is a printed and embroidered lawn range. Where the shirts are fundamentally sourced from lawn fabric. Whereas the trousers are mostly crafted from cotton fabric. As for the dupatta, they are made from a variety of different materials. Including lawn, chiffon, tennis net, yarn-dyed, as well as others. Talking about the price tags, the kurtis are priced at as low as Rs 1590, where you can find an extravagant embroidered lawn suits in three-piece for a price as high as Rs 5950. The color range is quite diverse and you get a nice selection of hues to choose from. From abstract prints to geometrical designs, floral prints to traditional designs, you get a wide variety of options with the Asim Jofa lawn range.